Balloon
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Galaxy S25 ultra
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Galaxy S25 ultra
I incorporated balloon motion into this project to highlight the product's shock absorption. To achieve this visual concept, I utilized Cinema 4D's balloon simulation for motion implementation and created custom 3D models for testing.
Inspired by the elliptical curves of the camera design, I incorporated a half-elliptical shape into the composition. Since the product is clear, I also experimented with droplet-shaped cushioning objects to enhance the visual representation of shock absorption.
When approaching this project, I had to consider the simulation aspects, but above all, the visual aesthetics were the top priority. To effectively highlight the contrast between the product and the shock-absorbing object, I carefully designed the surrounding environment.
By blending natural indoor lighting with artificial indoor lighting, I aimed to create a well-balanced visual emphasis and contrast, ensuring that the product and its features stood out clearly.
Styleframe
Design Director : Jaemoo Lee
3D Designer : Jaemoo Lee
3D Designer : Jaemoo Lee
Client : Spigen